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the design process

1.Initial Consultation:

  • Initial informal discussions between you and your designer – covering project objectives, timing and budget. Formal meetings, if necessary, to discuss your project in detail and clarify any technical issues including budget, timetable and other guidelines.
  • Completion of all paperwork necessary to establish an account. This includes signed contract and estimate.

2. Design:

  • The designer reviews the brief to ensure understanding of the project and your requirements.
  • The designer develops the draft concepts and preliminary designs and selects the most appropriate options for further development.
  • The designer presents visual solutions and explains design decisions.
  • Following your review and feedback, the designer amends the material as required and, if necessary, presents you with new options.

3. Artwork:

  • The designer prepares artwork files and provides a proof (email or hardcopy).
  • You either approve the artwork by signing the proof, or explain changes you’d like to make.
  • A further proof is provided if required.
  • Any “author’s corrections” (client requested changes to content already provided which may include additional charges: these should be detailed in any quote conditions provided with your initial quote).

4. Production: Upon signed client approval the designer forwards the artwork to a commercial printer.

  • The designer and client view the printer’s proof for correctness and the client gives final approval if everything looks correct.
  • In some cases, the designer can conduct a “press check” of the printed sample while the job is running on the printing press.
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