the design process
- Initial informal discussions between you and your designer – covering project objectives, timing and budget. Formal meetings, if necessary, to discuss your project in detail and clarify any technical issues including budget, timetable and other guidelines.
- Completion of all paperwork necessary to establish an account. This includes signed contract and estimate.
- The designer reviews the brief to ensure understanding of the project and your requirements.
- The designer develops the draft concepts and preliminary designs and selects the most appropriate options for further development.
- The designer presents visual solutions and explains design decisions.
- Following your review and feedback, the designer amends the material as required and, if necessary, presents you with new options.
- The designer prepares artwork files and provides a proof (email or hardcopy).
- You either approve the artwork by signing the proof, or explain changes you’d like to make.
- A further proof is provided if required.
- Any “author’s corrections” (client requested changes to content already provided which may include additional charges: these should be detailed in any quote conditions provided with your initial quote).
4. Production: Upon signed client approval the designer forwards the artwork to a commercial printer.
- The designer and client view the printer’s proof for correctness and the client gives final approval if everything looks correct.
- In some cases, the designer can conduct a “press check” of the printed sample while the job is running on the printing press.